The Story of NYSM

We are lucky to have support from fabulous, kind, strong, inspirational women

January 08, 2023

There are plenty of activewear brands out there at the moment talking about sustainability and inclusivity, but nobody is sourcing sustainably from the UK, and nobody is focused on the more mature body shape and appropriate functionality.


Our Vision

We have the shared belief that every individual has a unique story to tell and a meaningful contribution to make. We will empower every individual to feel comfortable and content with who they are, free from arbitrary judgement, so that the whole world can benefit from what they have to give.

Our Point of View

We know that you are more than just the sum of your body parts. That your body is the haven for the beautiful person you are and that it tells the whole story of your unique life. Therefore, tummy rolls, chaffing thighs and wrinkles are not things to fix, but parts to gracefully accept. You know who you are, and nobody can tell you who you should be. We are a platform to help you express yourself and feel good about it. We are here to enable, liberate and flatter every body so that everyone else can see what we see. The whole you.

Our Values

  • Empowering acceptance – liberating, supportive, encouraging
  • Confident contentment – proud, joyful, peaceful
  • Supportive contribution – inclusive, helping, beyond oneself

Our Products

  • Designed and MADE in Britain from sustainable fabrics
  • Fabrics sourced with comfort, sustainability, and performance in mind
  • Products designed with attention to detail to flatter the more mature figure

Our Suppliers

It’s important to us to keep things local to support small businesses and reduce our environmental impact.  Our garments have been manufactured by Melissa and Jamie’s team at Clothing Manufacturers UK, our fabrics are woven in Leicester by a long standing family run business and sportswear designer Dan Craven based in North Yorkshire helped us refine our designs.  

Our branding and artwork was conceived by the award winning Leeds based creative team at Born Ugly and our photography and videography was art directed by the talented John Rowley

What a team!


Our packaging

Our products arrive with you in reusable drawstring fabric bags. These bags have been made using the off cuts from the garment production ensuring that waste is kept to a minimum. These bags can be used to store your products in or to take to your work out classes, gym or out on a dog walk.

Our mailer bags are waterproof to protect your product and our 100% compostable.   Certified compostable, the mailer breaks down fully in a home compost in 180 days or in a commercial compost in 90 days.  It can also be reused again as it has a second adhesive strip.  The compostable mailer is made from a combination of PBAT, a bio based polymer which is compostable, and PLA which is made up of plant materials such as regular corn or wheat straw.