About NYSM

Our Vision

We have the shared belief that every individual has a unique story to tell and a meaningful contribution to make. We will empower every individual to feel comfortable and content with who they are, free from arbitrary judgement, so that the whole world can benefit from what they have to give.

Our Point of View

We know that you are more than just the sum of your body parts. That your body is the haven for the beautiful person you are and that it tells the whole story of your unique life. Therefore, tummy rolls, chaffing thighs and wrinkles are not things to fix, but parts to gracefully accept. You know who you are, and nobody can tell you who you should be. We are a platform to help you express yourself and feel good about it. We are here to enable, liberate and flatter every body so that everyone else can see what we see. The whole you.

Our Values

  • Empowering acceptance – liberating, supportive, encouraging
  • Confident contentment – proud, joyful, peaceful
  • Supportive contribution – inclusive, helping, beyond oneself

Our Products

  • Designed and MADE in Britain from sustainable fabrics
  • Fabrics sourced with comfort, sustainability, and performance in mind
  • Products designed with attention to detail to flatter the more mature figure

Our Suppliers

It’s important to us to keep things local to support small businesses and reduce our environmental impact.  Our garments have been manufactured by Melissa and Jamie’s team at Clothing Manufacturers UK www.clothingmanufacturersuk.com, our fabrics are woven in Leicester by a long standing family run business and sportswear designer Dan Craven based in North Yorkshire helped us refine our designs.  

Our branding and artwork was conceived by the award winning Leeds based creative team at Born Ugly www.born-ugly.com and our photography and videography was art directed by the talented John Rowley www.johnrowley.co.uk

What a team!


Our packaging

Our products arrive with you in reusable drawstring fabric bags. These bags have been made using the off cuts from the garment production ensuring that waste is kept to a minimum. These bags can be used to store your products in or to take to your work out classes, gym or out on a dog walk.

Now You See Me

Our packing envelopes are UK manufactured.  100% recyclable, compostable and biodegradable.



MicroModal is a plant based, luxurious and soft breathable fabric that resists shrinkage and holds its colour after repeated washes. It is made from wood pulp sourced from sustainable renewable forests minimizing emissions and conserving resources.

Our organic cotton is something we research and consider very carefully. Our organic cotton has been made using yarns that are GOTS (Global Organic Textile Standard) certified. GOTS is the most respected and trusted certification for the farming and manufacturing process of garments in the clothing industry. The benefits of organic cotton include avoiding the use of chemical fertilisers and pesticides, a reduction in CO2 emissions compared to conventional cotton and an 87% reduction in water consumption compared to conventional cotton.